The Spirit of Christmas
The Brief:
The project:
Project Summary
In 2015, a community group in Wivelsfield decided that it was time the village had its own Christmas Celebrations. A fantastic, festive evening set in front of the The Cock-Inn pub followed, with live music, a Christmas Light switch on, Santa’s Grotto, carol singing, a hog roast, wine and mince pies…. The list goes on!
As a new event, people needed to know about it. It was decided that the best way to promote the festivities taking place was through printed flyers distributed around the village and via social media. There was also an issue with keeping track of the number of attendees (Santa couldn’t see more than 100 children in an evening!), so a simple registration system was necessary.
I designed a striking publicity flyer for delivery around the village, using the requested colours – blue/silver/white. Taking inspiration from early 20th century art deco graphic design, the flier used simple graphics and bold, classy typography to create that all important festive feel. I also designed and hosted a similarly themed single page website, providing information on what was happening on the night and space to add your family’s name to the guest list. Once registered, people even received an email from ‘The Elves’ to confirm that they’d put extra presents into Santa’s sleigh!
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